Effective Date: 4/21/2026 ·  Last Updated: 4/21/2026

Pure Lifestyle ("we," "us," or "our") operates the website usepurelifestyle.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your information.

If you have any questions about this policy, please contact us at wearethebalm@gmail.com.

1. Information We Collect

We collect information you provide to us directly and information collected automatically when you use our Site.

Information you provide directly:

• Name and contact details (email address, shipping/billing address, phone number) when you place an order

• Payment information — processed securely through our payment processor; we do not store full credit card numbers

• Account login credentials if you create an account

• Messages and inquiries submitted through our contact form or email

• Information submitted through our Wholesale Interest Form

Information collected automatically:

• IP address and browser type

• Pages visited and time spent on the Site

• Referring website or search terms

• Device type and operating system

• Cookies and similar tracking technologies (see Section 6)

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery

• Send order confirmations, receipts, and shipping updates

• Respond to your questions and customer service requests

• Improve our website and product offerings

• Send promotional emails and newsletters (only with your consent — you may unsubscribe at any time)

• Comply with legal obligations

• Detect and prevent fraud

We do not sell your personal information to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.

3. How We Share Your Information

We share your information only as necessary to operate our business:

• Shipping carriers (e.g., USPS, UPS, FedEx) — to deliver your orders

• Payment processors (e.g., Stripe, Square, PayPal) — to process payments securely

• Website platform (Squarespace) — which hosts and operates our Site

• Email marketing services — if you have opted in to our mailing list

• Legal authorities — if required by law, court order, or to protect our rights

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Order records are typically retained for seven (7) years for tax and accounting purposes. You may request deletion of your personal information at any time (see Section 7).

5. California Residents — Your Privacy Rights

This section applies to California residents under the California Online Privacy Protection Act

(CalOPPA) and, to the extent applicable, the California Consumer Privacy Act (CCPA/CPRA).

As a California resident, you have the following rights:

Right to Know

You have the right to request that we disclose what personal information we collect, use, and share about you.

Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete a transaction or comply with a legal obligation).

Right to Correct

You have the right to request correction of inaccurate personal information we hold about you.

Right to Opt Out of Sale or Sharing

We do not sell or share your personal information for cross-context behavioral advertising. You do not need to opt out, but you may contact us to confirm this at any time.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. You will receive the same quality of service regardless of whether you make a privacy request.

How to Exercise Your Rights

To make a request, please contact us at:

• Email: wearethebalm@gmail.com

• Mail: Pure Lifestyle, 6100 Horseshoe Bar Rd., STE A PMB 2016, Loomis, CA 95650

We will respond to verified requests within 45 days. We may need to verify your identity before fulfilling a request.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve your experience, analyze traffic, and support our shopping cart and checkout functionality. These are standard features of the Squarespace platform we use to operate the Site.

Types of cookies we use:

• Strictly necessary cookies — required for the Site to function (e.g., cart, checkout, login)

• Analytics cookies — help us understand how visitors use the Site (e.g., page views, traffic sources)

• Preference cookies — remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect your ability to use some features of the Site, including checkout.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our Site uses HTTPS encryption. Payment processing is handled by PCI-compliant third-party processors — we never store your full credit card details.

No method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at wearethebalm@gmail.com.

9. Third-Party Links

Our Site may contain links to third-party websites (such as Instagram, Facebook, and our Wholesale Interest Form hosted on Google). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

• Email: wearethebalm@gmail.com

• Mail: Pure Lifestyle, 6100 Horseshoe Bar Rd., STE A PMB 2016, Loomis, CA 95650

• Instagram: @usepurelifestyle

This Privacy Policy was prepared for Pure Lifestyle, Loomis, CA. It is designed to satisfy CalOPPA requirements (which apply to all commercial websites serving California residents) and to follow CCPA/CPRA best practices. For legal advice specific to your business, consult a qualified attorney.